I am first and foremost a “creative problem solver”, it doesn’t matter what genre within the advertising, marketing and design sector that problem sits in – BIG ideas transcend mediums and media and will seamlessly solve problems across all of them. If the idea is king then the execution is it’s queen. I am passionate about Big ideas that are crafted beautifully, exceptionally.

I am a well versed, well rounded Executive Creative Director. I have +-24 years industry experience ranging from ATL, Digital, Branding and Design, Web Design, Through-the-line and Retail Advertising, Activation and Experiential. I have worked in small agencies as well as the largest of them all Ogilvy, Wunderman, and Y&R. I have also owned my own Branding and Design Agency, and more recently a Metaverse, Technology, Tokenisation, and NFT Consultancy Firm.

In my +-22 years in the industry I have worked on a multitude of BIG Brands both from a global and local perspective: Old Mutual, Absa CIB, Absa Retail, Absa Digital, Investec, Vodacom Business, Vodacom Financial Services, Cell C, Edgars Brand and Retail, Amstel Lager, Hansa Pilsener, Castle Lager, SKYY Vodka, McNab's, KFC, Steers, Debonairs, Danone - Ultra-Mel, YogiSip, Yoghurts, AVI - Bakers, Mini-Cheddars, Big Korn Bites, Mondelez - Cadbury's, Orio's, Jacob’s, Stimorol, Unilever - Axe, Rajah, Knorr,OMO, Sun Light, Russell Hobbs, LG, Samsung, SIEMENS, BP Ultimate Fuels, BP Express Shop, BP Forecourts, Wild Bean Café, Caltex, Castrol Lubricants, Fidelity ADT, DStv & SuperSport, Sun International - Carnival City, Sun City, Morula Sun, Peermont - Emperor’s Palace, A1GP, Autozone, etc.

 

I have a real knack for dealing with clients, building relationships with them and becoming a creative business partner to them. I love being a partner to the business and the clients and love being part of the direction, and running of the agency. Although my passion is all things creative, conceptual, experiential & design, I am an excellent and very enthusiastic “sales person” when it comes to presenting the creative and selling it – that’s where I truly get to flex my “muscle”.

 

I am also quite passionate about creating a very creative and inspired environment for my staff members to flourish and grow in – a “happy agency” is a successful agency! I really love leading from the front, inspiring and blazing the trail for creative to follow in.

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JUDGING:

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1 x Represented Y&R SA & Africa at the Y&R EMEA Creative Counsel in Spain 2018 leading up to Cannes 2018

2 x Thinkahead Student Design Awards Judge

1 x Pendorings Awards Judge

1 x Wawela Music Awards Judges

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PITCHES / BUSINESS WON:

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Brand: Zillions (International Lottery)

Region: Malta - for the SA and Africa Market

Agency: MH Universe (Mortimer Harvey)

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Brand: Buffalo Chip Sturgis

Region: USA

Agency: MH Universe (Mortimer Harvey)

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Brand: Payne Stewart Kid Golf Foundation (NGO)

Region: USA

Agency: MH Universe (Mortimer Harvey)

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Brand: Sofia Saves (NGO - Pet Care, Cannabis)

Region: USA

Agency: MH Universe (Mortimer Harvey)

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Brand: Guidepost (Healthcare - Diabetes)

Region: South Africa

Agency: Mortimer Harvey

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Brand: ZTE (Telecomms, Mobile)

Region: South Africa

Agency: Mortimer Harvey

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Brand: Old Mutual Group (Financial Services)

Region: South Africa

Agency: Mortimer Harvey

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Brand: iLodge / IHG

Region: South Africa

Agency: StJoziDevil

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Brand: BioSeal

Region: South Africa

Agency: StJoziDevil

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Brand: DryBarn Food Factory

Region: South Africa

Agency: StJoziDevil

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Brand: CSO+Partners

Region: South Africa

Agency: StJoziDevil

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Brand: Amstel Lager

Region: South Africa

Agency: Y&R South Africa

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Brand: McNab's

Region: South Africa

Agency: Y&R South Africa

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Brand: Hansa Pilsener

Region: South Africa

Agency: Unit5 (Creative Counsel)

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Brand: SAMRO / Wawela Music Awards

Region: South Africa

Agency: Ogilvy Action / Geometry Global

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Brand: Liqour City

Region: South Africa

Agency: Ogilvy Action / Geometry Global

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Brand: Primedia Business Solutions / Standard Bank / Mowaly

Region: South Africa

Agency: JetBlackTribalInk

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Brand: Primedia Business Solutions / VoltBET

Region: South Africa

Agency: JetBlackTribalInk

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Brand: thinkahead Student Design Awards

Region: South Africa

Agency: Mortimer Harvey