DStv STREAM | DIGITAL PROMOTION
From R19,95 with love
24 June 1995 Rugby World Cup Final, South Africa beat New Zealand in the 1995 Rugby World Cup Final at Ellis Park, by the narrowest of margins, 15 - 12 in extra time. 28 years later the iconic battle between the Springboks and the All Blacks would play out again, both competing for a record 4th title in Paris.
Our objective was simple: give access to as many South African’s as possible so that the RWC 2023 final match could truly be another unifying moment for our country. Our ambition was to do it through our DStv Stream platform, at a price they’d never forget.
Watch the Rugby World Cup Final live on the 28th of October 2023 and link it strongly to that 1995 nation building moment. The DStv Access product on DStv Stream which usually costs R99pm, would cost only R19,95 – a truly once-in-a-lifetime discount.
A call on the history, the echoes of those Springbok heroes from 1995, and to bring the spirit of ubuntu to life, the message was a simple one... From R19,95 with love.
Gold, Silver, and Bronze at 2023 South African Smarties Awards
NAMOLA | INTEGRATED LAUNCH CAMPAIGN
(4 X CASE FILMS)
Don't Panic.
DStv | FESTIVE BRAND CAMPAIGN
It's more
rewarding
with DStv
ISUZU | D-MAX BRAND CAMPAIGN
It's a
D-MAX thing
For the launch of the new Isuzu D-MAX we wanted to acknowledge the fact that 'bakkies' as we know them have changed. They have become more civilised and even luxurious utility vehicles, not only brought by brawny farmers, but city dwelling families and business men and women as well.
So we shot our brand TVC from both 'the guys' and 'the girls' point of views and use cases - and cut, and released them to the core audiences with targeted media placement. There was of course a master 45" cut which combines the two worlds but we crucially cut separate 30" cuts for the guys and the girls.
45" Master Cut
30" Girls Cut
30" Guys Cut
LEGALWISE | BRAND CAMPAIGN
Tumelo and
Charlotte
For LegalWise's first brand campaign in a few years we needed to create a connection with a younger, more urban demographic, and address legal matters that are more relatable to this audience.
We also wanted to humanise the LegalWise brand through the creation of the character 'Charlotte'.
DStv | BRAND CAMPAIGN
The home of entertainment
Coming out of festive, and going into what DStv calls "Last Mile" towards the end of the financial year, it was important to remind South Africans of everything on offer within the DStv, SuperSport, Showmax and overall Multichoice offering. A focus on entertainment but also value added products like Rewards, and Insurance, was our starting point and using a mix of local recognisable talent and casted actors we created a world that feels larger than life filled with that smarties spirit of "Wotalotigot".
DStv | SPONSORSHIP
eKasi Champ of Champs
Our brief is to breathe new life, a new energy, a renewed and even stronger interest in the DStv eKasi Games. As a part of the brief we need to look at how we bring the current DStv eKasi Games look and feel into line with the newly launched and embedded DStv brand.
The Title Track Remake - Prokid (RIP). His music is where it all started for a whole generation of musicians from Hip Hop to Amapiano. MarazA - Prokid's protege - helped us recreate the track, that is now the new anthem for eKasi Champ of Champs - Isuka La - It all starts here. From football in the streets to access to DStv through the entry level package DStv Access.
AVATAR AGENCY | RE-BRAND
Statement
Re-birth
As Avatar Agency celebrated a successful first decade in business - it was time for a new brand identity to carry the hopes, dreams, and ambitions of the company and its partners into a 2nd decade of growth and impact.
The brand's identity as it stood had served the brand well but needed a serious injection of presence and attitude to represent a bold new vision as set out by the business for their 2nd decade and beyond.
As the new identity was rolled-out, it was also announced that Avatar had picked up the ABSA business - which was an auspicious sign of the ambition and success that the new brand would come to represent as they walked confidently into their 2nd decade.
