MUSIC VIDEO | ADVERTISING | CONTENT
SAVE FOR CHANGE
Saving. Yes, we know we have to do it ... but do we do it? We wanted to talk savings to our Absa clients but needed to do it in a new way, that would make people sit up and notice. So, we decided to make a music video ... off of a song, by Jeremy Loops called "Power", which was about self empowerment ... and we re-orchestrated the drum track of the song using only pre-recorded coin sounds. And, so was born "Save for Change".
CAMPAIGN RESULTS:
6,5 Million online impressions, 23 000 unique users tagged on Shazam, 6,5 Million reached through traditional media.
Short Term sales targets were exceeded by a staggering 81%
Watch The Music Video | Directed by Dani Hynes
30" TVC with Shazam Integration | Our music video was cut into 5 x 30" TVC with different messages taken from the character stories. The Shazam integration was one of the 1st for SA market and took viewers through their mobile devices to our campaign page which was on the Absa.co.za home page.
Save For Change web user journey illustrated below.
