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BRANDING | DESIGN

CSO+P,

NEW BRAND,

NEW VIBE

THE BRIEF:


Develop a new brand identity for CSO+Partners (formerly known as The Painted Dog Collective)

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CONSIDERATIONS:


CSO+P are creators, not creatives. Academic and scientific. They are not your ad agency. CSO+P believes that being useful & practical is better than clever & theoretical. CSO+P writes/designs/develops/creates business-led and behaviorally-inspired CX strategies that aim to reduce the un-planned risks that are preventing you from achieving meaningful long-term growth.

 

DESIGN INFLUENCES STATED:

Heraldry, Mid-century design, Clever wordmarks (RF), Simplicity, Libraries, Scandinavian design, Comfort over fashion, Reading, Writing on things (everything is a canvas), Plants, Cartography (maps)

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We wanted to create a cool, chic, stylish, minimalist brand that can be applied in formal and informal ways ...

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