Visitor numbers at the Joburg Zoo was on the decline. Mostly though in two key demographic areas ... Teens and the elderly.

 

We had to develop a way to not only up the visitor numbers to the zoo, but also in turn connect these 2 generations with each other again.

 

And so was born the world's first ever Selfie Walking Stick. We invited teens and the elderly to come to the Joburg Zoo and take the Selfie Walking Stick for a test walk.