Water is boring. But, if you add bubbles and flavours it turns boring water into an exciting drinking adventure.

 

This 4 part print campaign was developed to not only demonstrate what happens to boring water when you add co2 and flavours but also to show it at the scale at which this wonderful transformation from boring to exciting happens.

 

Our illustrations humanised the water molecules, the co2 and the flavours to demonstrate our point ... boring to exciting.