The brief from our client Absa, was to represent the life stages of an adult from post high school to their death. We also had to write the life stage stories in such a way that products and services from Absa could be inserted into those various life stages. We ended up making one of the most expensive digital immersive film series' in S.A. history ...

8 families, 8 life stages, 8 stories of hope, love, loss, dreams, expectations, birth and marriage, divorce, studying all presented on a responsive website that landed the viewer in "their specific" life moment, to view a story that is most similar to their life stage, and show them the products and services that is most suitable.