How do you illustrate the impact that the relationship between a banker and his client can realise ambitions and have a knock-on effect in order to change lives. This was the digital challenge that Absa CIB gave to us.

 

We decided to write the story, and film a day in the life of a very successful 3rd generation family business’s CEO – Jonathan. His ambition is to grow the family business throughout the African continent, and we show him and his banker Nick go to work planning the expansion together.

 

An intricate ballet between actors, the story and scenes and the camera crew was painstakingly plotted to create the illusion of a seamless day, where everything goes smoothly and things just fall into place.