Beat My Team | RE-BRAND & NFT LAUNCH
BMT! I DARE YOU!
BEAT MY TEAM is an exciting mobile football game that is based on collecting player cards. Competitors can either compete against each other "Top Trumps" style, against the Game Engine (AI), or put their player cards up against real matches happening across the entire world of football - all the leagues including international games.
We had the opportunity to re-brand BMT, as well as launch one of their first forays into the Metaverse with a proper NFT drop programme. Our discord community was engaged, a bespoke NFT drop website was launched, and an aggressive digital marketing campaign recruited more players to our base. The discord community grew from a very small number to thousands over just a few weeks.
This was a unique opportunity to engage BMT players, and afford them deeper ownership into the gaming environment and use the NFT drop to also reveal the revamped branding for the BMT game.
BEAT MY TEAM Euro NFTational Tournament website, which held all the information on how to join our discord, stand in-line to get one of our 10000 generative NFTs that will be dropping, and the entire tournament layout, into which you can only enter through ownership one of the 10000 generative NFTs.
BEAT MY TEAM generative NFTs were a mix of odd textures, natural elements, and elements from top international sides, as well as club sides. Generative meant that when you brought your NFT, you did not know what combination of elements would make up your NFT. You could get a full Juventus one, or a fury pink leopard print England Barcelona NFT...
The BMT inaugural EURO NFTational was meant to have many online rounds, that would then culminate in the top 2200 players playing off to make the finals in Dubai, where only the top 192 players would battle it out for the trophy, and prize money - in a LIVE E-Sport grand finale.
If you're still reading. Our drop was a total bust. The evening of our release, that very day Elon Musk Tweeted this...
This is the tweet that killed NFTs. It hit Ethereum so hard that the bottom fell out of the entire NFT market overnight.
Cazillionaire | Online Casino Branding & NFT Launch
If an online casino was a Rolls-Royce
Imagine for a moment the garish online casino world. The idea with Cazillionaire was to launch a truly luxurious and opulent online casino experience. Along with that this online casino would give members the opportunity to "Own a piece of a Casino" through an innovative NFT drop.
Our benchmark for design was Rolls-Royce. The aesthetic had to both borrow from the world of luxury as well as marry it with the metaverse in a believable and authentic manner. Design was at the forefront of the process, and a lot of craft went into selecting the colours, creating the feeling, and capturing the flavour of what we wanted to create. The bespoke font developed for the word mark is a natural and elegant extension of the finely crafted "C" brand mark.
The NFT proposition was simple. Buy an NFT on our initial drop, 2nd, or even 3rd drops - at escalating prices - and own a fractional percentage of a table in the casino. Making patrons, owners for the first time ever in the most exclusive global high stakes online casino.
Everyday Greats | NFT PROJECT (US MARKET)
THEY ANSWERED
THE CALL
The Everyday Greats NFT programme was developed to honour, raise awareness and funding for the men and women who serve in the American Armed Forces (Army), Police Force, and The Fire Brigade.
"All across this great land 1st, 2nd, 3rd, and even 4th generation Americans “Answer The Call” daily. The call to serve. The call to protect. The call to save lives. Keep the peace. The call fight for justice and liberty for all. For generations now brave, selfless, patriotic men, and woman have been stepping up to the plate as officers, firefighters, and soldiers for their families, their communities, and their country. For family, future, peace, prosperity, safety, liberty, and freedom for all."
The funding was to aid various organisations that help enlisted personnel and veterans with PTSD, Suicide and Depression, as well as Substance Abuse (EG: Alcoholism)
The BIG idea was to rework the "Little Green Army Men" plastic statues that we all played with as children. We wanted to broaden the range by include Female statuettes, as well as, for the statuettes to represent not only the US Army, but also the Police Force (Blue) and Fire Brigade (Red).
The NFT drop would take the shape of a limited run of 10 000 to be dropped as a generative drop - meaning - byers didn't know what they would get, as the AI pieced together each and every statuette from a pre-designed and pre-determined set of attributes.
How an Everyday Greats NFT statuette gets generatively compiled
We start with either a male or female statuette
Then the Attribute Sets get engaged (AI) to build a unique one-off statuette
Attributes have differing values, and in combination with others determine the "value" of your statuette based on the rarity of a certain attribute(s) assigned to it by the AI. This is what drives tradability amongst collectors - the rarer your combined NFT is the more collectable - and therefor the higher it's monetary value.
The resulting statuette: You can see demonstrated above how a statuette comes together as a mishmash of different attributes combined creates a one-off unique character NFT.
The resulting statuette: You can see demonstrated above statuettes come together. The full green, blue, or red attributes are the rarest in all the sets, and the more you have in your statuette, the more valuable your NFT is.
The resulting statuette: There were only 6 NFTs that created a full value 20/20 version of the character statuettes. These would be the most valuable of all the NFTs within the set of 10 000.
